Singapore Airlines scraps paper food packing containers after customer backlash

Singapore Airlines (SIA) CEO Goh Choon Phong acknowledged that the airline might have carried out better with its introduction of paper meals bins and the removing of appetisers. Reliable were launched in March for a trial run on some medium- and long-haul flights however acquired sturdy criticism from customers regarding food requirements and presentation. As a end result, SIA has determined not to proceed with the initiative “for now.”
Goh defined that the paper packing containers have been intended to serve a variety of “comfort food” that was beforehand unavailable in economic system class, corresponding to laksa and mee siam. The bins might retain moisture and heat, allowing customers to benefit from the meals “in the means in which that it ought to be served.” However, he admitted that the airline ought to have paid extra attention to how the paper packaging could possibly be perceived by prospects.
When the packing containers had been first launched, some passengers felt that the transfer made SIA seem “cheap” and that it was a cost-cutting measure. The airline clarified that the packing containers really price greater than the present disposable plastic casserole dishes.
SIA also uses paper food bins for economy-class meals on short-haul flights underneath three-and-a-half hours. This was launched in 2020 and can continue despite the top of the trial for medium- and long-haul flights.
Goh also mentioned that SIA “could have reacted faster” to requests to convey again sure meals objects, such as appetisers and bread rolls, that have been removed through the pandemic. He said…
“If you ask me, may we’ve carried out better? I believe we may have reacted faster, somewhat than taking as a lot time as we did to truly put again those objects. So that’s certainly one studying point that we’ll carry forward.”
Some items that had been removed from the meal tray through the pandemic for operational and supply chain reasons, in addition to to reduce food waste, have been restored. This contains cheese and crackers, and muffins for continental breakfasts.
From tomorrow, SIA will bring again appetisers for all economy class meals on medium-, long-haul and ultra-long haul journeys – essentially any flight that is three-and-a-half hours and above. This is in addition to a bread roll, primary course, cheese and crackers, and dessert. Also from tomorrow, bread rolls and butter will be served with economy-class meals on short-haul flights, together with a main course and dessert, reported Channel News Asia.
Despite the criticism it acquired, Goh Choon Phong mentioned SIA should proceed to innovate. He added that any innovation carries a danger of not reaching the supposed results, but when it doesn’t work, the airline have to be willing to “do what’s proper by the customers, and that’s exactly what we’ve accomplished.”

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