TAT expects roadshow to help bring 5 million Chinese vacationers to Thailand this 12 months

Earlier this week, the Tourism Authority of Thailand (TAT) launched its ‘Amazing Thailand Amazing New Chapters Roadshow to China 2023.’ The roadshow started on 21 February in Shanghai and later moved to Chengdu and Guangzhou.
TAT expects the roadshow to assist it reach its objective of welcoming 5 million tourists to Thailand this yr.
The roadshow aimed to create business alternatives for Thailand’s sixty one tourism suppliers and Chinese tourism professionals. It additionally aims to raise awareness of Thailand’s big selection of high quality tourism experiences.
TAT additionally promoted the “Tiew Muang Thai Ying Pai Ying Sanook” tourism campaign. The campaign highlights exclusive and high-quality tourism services catering to current Chinese journey segments, such as hyper-millennials, families, workation, and silver luxurious.
From 1 January to February 15, a total of 161,540 Chinese tourists visited Thailand.
In the first half of January, Thailand welcomed 913,013 international vacationers, according to the Tourism Authority of Thailand (TAT).
Governor of the TAT Yuthasak Supsasorn revealed that Russia has overtaken Malaysia as the Number 1 tourism market. The high vacationer groups in Thailand from January 1-15 have been Russians (99,593), Malaysians (89,461), South Koreans (47,471), Indians (41,863), and Laotians (41,863).
As Black market goes on, Chinese vacationers are expected to make their means into the top five. In the first half of January, Chinese nationals ranked tenth, totalling 28,643.
Most Chinese arrivals in Thailand are free independent travellers (FIT), that are tourists who travel on their own without a tour information or becoming a member of a tour group, in accordance with the Thai Association of Tourism Business (ATTA).
Nearly 2,000 Chinese flights are set to enter Thailand in the coming months. Thailand’s Civil Aviation Authority (CAAT) authorised 1,910 flights from China to enter the dominion, with 671 expected to arrive in February and 970 slated for arrival in March, in accordance with CAAT president Suttipong Kongpool.
There are 4 tourism markets that the TAT expects will deliver over one million vacationers into the dominion this year, together with 5 million from China, four million from Malaysia, two million from India, and 1.1-1.2 million from South Korea..

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