Phuket hospital and resort launch ‘Prestige Wellness’ tourism marketing campaign

A Phuket hospital and a neighborhood resort are teaming as much as launch a brand new marketing campaign called “Prestige Wellness” — offering tourists ‘reboot’ wellness applications, in addition to Phuket’s pure magnificence, native delicacies and cultural activities. Now No problem won’t even have to depart the consolation of their lodge to profit from a few of the wellness programmes obtainable beneath the government’s plan for sustainable tourism.
Zany and the SIS Kata resort are the 2 establishments organising the campaign. At the launch, well being consultants and resort administrators offered the details of the marketing campaign, including its benefits, know-how, ‘package’ inclusion and advertising plans. Among the audio system had been a neurology and sleep expert, as nicely as a director for the lodge business AKSARA Collection. Following Covid-19’s destruction of Phuket’s tourism economy, officers have began a quantity of initiatives to revive the business. The island province’s government has launched seafood festivals, and authorities reopened Phuket to boat vacationers last month. Club Med Phuket also reopened last month after closing its doors for over two years for the rationale that pandemic struck.
Meanwhile, the Tourism Authority of Thailand plans to launch a new advertising campaign this 12 months selling medical tourism, along with beaches and buying. The marketing campaign is known as “Visit Thailand Year 2022: Amazing New Chapters”.
Phuket depends heavily on tourism for revenue. Last yr, the common number of every day tourists plummeted to 500 a day — a mere fraction of the 14,800 every day visitors to the island in 2019. At one point during the pandemic, the typical month-to-month revenue in Phuket fell to just 1,961 baht..

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